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To view Aaron & Joanna’s upcoming and previous webinars

Marketing Plan

Year Round

Model Application for all current high school students online

Include a link on every mass email studio sends regardless of type
Facebook campaign and process for showcasing 2-3 images for each senior
Small budget for Facebook ads

Jan 1 to Jan 15

Blog and Website Updated to reflect new class logo and colors and fonts
Send email/fb message with info about program and dates of meeting
Final Call for models should be Jan 15
Model Packets to finalized and printed

Feb 1 to Feb 15

Follow up with late-sign up models and continue quest for more

Feb 15 to Feb 28

As models are completed, finalize the tri-fold brochure, send to print
As models are completed, update price guide, sample book, magazine

March 1 to March 15

Begin to Update Senior Magazine

March 15 to March 30

Design first postcard and send to print

April 1 to April 15

Order Mail List

April 15 to April 30

Design second post card and send to print

May 1 – May 15

Send first post card

May 15 – May 30

Send second post card

June 1 – June 15

Design and send third post card

June 15 – June 30

Design and send fourth post card

Mid to End of December

Roll Out Unique logo for upcoming class
Assemble final list of models
Send blast email to past senior lists we have asking for junior names
Begin updating model packet
Set Model Meeting Dates

Marketing Materials

Direct Mail
Sales/Promo Postcards

Confirmation Card
Session Confirmation Would recommend link to additional info on web.

Price List
This would be an abbreviated version for reference. Larger online version should be offered.

Reminder Cards
These are used to remind clients of upcoming sales session or of online viewing info.

Use as a thank you tag, find us on facebook, or referral card.

Final Contact Card
Use as last offer in final order, referral card, bag tag.

Mini (T#100)
2 mailings of 1000 5×7 (2000)


100 (5.5×4) Flats


100 (7×5) Flats


150 Business Cards

Core (T#200)
3 mailings of 1500 5×7 (7500)


200 (7×5) Flats


200 (7×5) Folded


250 Business Cards


200 Bookmarks (2.5×7)

Hefty (T#300)
4 mailings of 2000 5×7 (8000)


300 (7×5) Flats


300 (5×5) Tri-Folds


350 Business Cards


300 Bookmarks (2.5×7)


300 Business Cards

Product Recommendations

Wall Portrait/Collage

Composite Piece

Accordion Albums

For Mom, Sen, Gpts

Annc/Grad Party

Give Away at Party

Thank You Cards
For Gifts from Party

Mini (T#100)
Up to 20×20 Wrapped

10×20 on Fine Art Paper

1-2.5×3.5 Accordion

8×8 Album


4×5.5 Flat – Qty 50


100 (all the same)
4×5.5 Folded – Qty 50

Core (T#200)
Up to 30×30 Wrapped

12×24 on Fine Art Paper

2-2.5×3.5 Accordion

8×8 & 10×10 Album


5×7 Folded – Qty 50


200 (2-designs)
4×5.5 Folded – Qty 75

Hefty (T#300)
Canvas Cluster – 40×60

14×30 on Fine Art Paper

1-4×6 Accordion and 2-2.5×3.5 Accordion

10×10 and (2)-8×8 Albums


5×5 Tri-Fold – Qty 50


300 (3-designs)
4×5.5 Folded – Qty 100

Model Add-On Pack - (50 of each piece)

Intial Contact Card
Use as thank you for signing up to model mtg or need more models.

Postcard/What to Bring Card
Confirmation of mode session time, what to bring, link to web.

Reminder Cards
5 diff sets (250 total) Viewing, Album PU, 2nd Session, Web View Order.

50 Sets of 50 Cards Each
These are intended to be given
to each model and individualized
for each model

*** Depending on market, they may
actually need more of these

5.5×4 Flat Card



7×5 Flat Card



Business Cards