

Marketing Plan
Year Round
Model Application for all current high school students online
Include a link on every mass email studio sends regardless of type
Facebook campaign and process for showcasing 2-3 images for each senior
Small budget for Facebook ads
Jan 1 to Jan 15
Blog and Website Updated to reflect new class logo and colors and fonts
Send email/fb message with info about program and dates of meeting
Final Call for models should be Jan 15
Model Packets to finalized and printed
Feb 1 to Feb 15
Follow up with late-sign up models and continue quest for more
Feb 15 to Feb 28
As models are completed, finalize the tri-fold brochure, send to print
As models are completed, update price guide, sample book, magazine
March 1 to March 15
Begin to Update Senior Magazine
March 15 to March 30
Design first postcard and send to print
April 1 to April 15
Order Mail List
April 15 to April 30
Design second post card and send to print
May 1 – May 15
Send first post card
May 15 – May 30
Send second post card
June 1 – June 15
Design and send third post card
June 15 – June 30
Design and send fourth post card
Mid to End of December
Roll Out Unique logo for upcoming class
Assemble final list of models
Send blast email to past senior lists we have asking for junior names
Begin updating model packet
Set Model Meeting Dates
Marketing Materials
Direct Mail
Sales/Promo Postcards
Confirmation Card
Session Confirmation Would recommend link to additional info on web.
Price List
This would be an abbreviated version for reference. Larger online version should be offered.
Reminder Cards
These are used to remind clients of upcoming sales session or of online viewing info.
Bookmark
Use as a thank you tag, find us on facebook, or referral card.
Final Contact Card
Use as last offer in final order, referral card, bag tag.
Mini (T#100)
2 mailings of 1000 5×7 (2000)
100 (5.5×4) Flats
100 (7×5) Flats
150 Business Cards
Core (T#200)
3 mailings of 1500 5×7 (7500)
200 (7×5) Flats
200 (7×5) Folded
250 Business Cards
200 Bookmarks (2.5×7)
Hefty (T#300)
4 mailings of 2000 5×7 (8000)
300 (7×5) Flats
300 (5×5) Tri-Folds
350 Business Cards
300 Bookmarks (2.5×7)
300 Business Cards
Product Recommendations
Wall Portrait/Collage
Composite Piece
Accordion Albums
Album
For Mom, Sen, Gpts
Announcements
Annc/Grad Party
Bookmark
Give Away at Party
Thank You Cards
For Gifts from Party
Mini (T#100)
Up to 20×20 Wrapped
10×20 on Fine Art Paper
1-2.5×3.5 Accordion
8×8 Album
4×5.5 Flat – Qty 50
100 (all the same)
4×5.5 Folded – Qty 50
Core (T#200)
Up to 30×30 Wrapped
12×24 on Fine Art Paper
2-2.5×3.5 Accordion
8×8 & 10×10 Album
5×7 Folded – Qty 50
200 (2-designs)
4×5.5 Folded – Qty 75
Hefty (T#300)
Canvas Cluster – 40×60
14×30 on Fine Art Paper
1-4×6 Accordion and 2-2.5×3.5 Accordion
10×10 and (2)-8×8 Albums
5×5 Tri-Fold – Qty 50
300 (3-designs)
4×5.5 Folded – Qty 100
Model Add-On Pack - (50 of each piece)
Intial Contact Card
Use as thank you for signing up to model mtg or need more models.
Postcard/What to Bring Card
Confirmation of mode session time, what to bring, link to web.
Reminder Cards
5 diff sets (250 total) Viewing, Album PU, 2nd Session, Web View Order.
50 Sets of 50 Cards Each
These are intended to be given
to each model and individualized
for each model
*** Depending on market, they may
actually need more of these
5.5×4 Flat Card
7×5 Flat Card
Business Cards