Have you ever wondered how to improve your photography business? Besides capturing stunning and innovative photos, of course! Owning a photography business is a tough, competitive field that requires a lot of attention and maintenance. And unless you have an assistant, you’re usually doing everything, including marketing, bookings, and the shoots on your own.
Recently, we asked our Facebook “likers” what was the best advice they have ever received as a photographer? A few said fair prices. Money is always a sticky subject, but a crucial one nonetheless. Prices need to be high enough that you can sustain a living but low enough to attract clients. You have to know your worth and make sure to demonstrate that to your clients, on your website, and on social media!
If you’re new to the business, you might not know what fair prices are for your photography. You can start finding out by asking yourself a few questions:
- How much do you want to make annually?
- How much are your annual business expenses?
- What is your budget for marketing?
- How much do you plan on working throughout the year?
Another important question to ask yourself is what kind of products do you want to offer your clients?