What stands out about canvas is just that – it stands out. The 3D look of a gallery-wrap is the first thing people notice. You have to see it in person to get the full effect.
Regardless of your studio size, sample gallery-wraps on your walls will get noticed and sell. Simply putting them on a price list doesn’t explain the look or cost of a gallery-wrap as viewing them does.
Show your customers the effort that goes into the construction of a gallery-wrap. Doing so will help customers understand the additional cost.
Display canvas options. Describing floating frames, split images and color borders can be difficult. Simply Canvas offers special sample pricing on these options so you can have samples to show your customers. These add-ons can greatly increase your profits, but you can’t leave it up to a customer’s imagination.
Get your customers excited about canvas before they even meet with you by showing examples on your website. Show photos of the samples you have in your studio or customers’ home. When you show them how stunning a canvas looks hung on a wall, it gives them a chance to imagine what it would look like in their own home.
One particular team of photographers occasionally takes photos for their local newspaper and was offered a chance to write a column about photography with their company name in the byline. When they noticed the trend for high-end destination weddings, they wrote an article about it. There’s no better way to get a couple considering a destination wedding to give your studio a call, and these types of customers are more likely to order higher-end products.
Another client puts her gallery-wraps in a boutique children’s clothing store. She photographs the customers wearing the boutique’s clothes. This upper-end clientele is a perfect market for canvas.
Visit a local wedding venue and offer to decorate it with some of your best wedding photos on canvas. Not only are you helping out a local business that may return the favor – newly engaged couples will be seeing your work long before they’ve chose a photographer.
Offer to decorate a bridal shop with canvas prints of brides in dresses, or take photos of a local bakery’s creations. Small shops don’t usually have a budget for decor and will gladly let you display canvases with your studio name on them.
Another studio offered free publicity photos for DJ’s and bands, creating a network of people happy to sell their studio’s services.